The discipline is the point.

I choose cold starts. Greenfield has the highest ceiling, and most teams don’t know how to unlock it.

I disqualify fast, re-qualify everything I inherit, and commit only to what’s been earned, not hoped for. That’s how I put aggressive targets in writing and hit them.

The buyer’s ideal outcome drives everything, even if that means no deal.

If you want truth over theater and execution over promises, fifteen minutes is enough to know if there’s a fit.

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